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How to Set Up Your Heist Brain in 10 Minutes (Step-by-Step Guide)

May 10, 2026 · 2 min read
How to Set Up Your Heist Brain in 10 Minutes (Step-by-Step Guide)

Setup IS the product

The ten minutes you spend on setup is what makes everything after work. Skip it and you get generic output.

Step 1 - Sign up (1 min)

Free trial. No credit card.

Step 2 - Brand Profile (3 min)

Mission, target audience, voice, offers, CTA, keywords, differentiators. Be specific.

Step 3 - Audience persona (1 min)

Name, age range, platforms, pain, language.

Step 4 - Knowledge Base (2 min)

About page, pricing PDF, a blog post you are proud of. The Brain reads everything.

Step 5 - Memory Facts (1 min)

Short declarative rules the Brain treats as hard constraints.

Step 6 - First generation (2 min)

One sentence input. Select platforms. Hit generate. Rate the drafts honestly.

Step 7 - Schedule and walk away

Drag to the Calendar. Hit schedule. Done.

Start your Brain setup.

FREQUENTLY ASKED QUESTIONS
What does "Setup IS the product" cover in this post?

The ten minutes you spend on setup is what makes everything after work. Skip it and you get generic output.

What does "Step 1 - Sign up (1 min)" cover in this post?

Free trial. No credit card.

What does "Step 2 - Brand Profile (3 min)" cover in this post?

Mission, target audience, voice, offers, CTA, keywords, differentiators. Be specific.

What does "Step 3 - Audience persona (1 min)" cover in this post?

Name, age range, platforms, pain, language.