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The 10-minute Brain setup (screenshot walkthrough)

April 25, 2026 · 2 min read
The 10-minute Brain setup (screenshot walkthrough)

Nine clicks and one decent paragraph about your brand. That's the setup. Here's every screen, in order.

The short version

Onboarding is the product. Most users over-budget the setup because they expect it to be hard. Here's every screen, with the shortcut that turns a 30-minute workflow into ten.

Before you start: one paragraph

Write one paragraph about your brand. Who you serve, what you sell, how you sound. Everything downstream inherits from this.

Screen 1-3: Brand Profile

Paste the paragraph. Select 3 voice words (direct, warm, receipts-heavy). Pick one audience type. Save.

Screen 4: Audience persona

One persona. Name them. Three sentences: what they want, what they're tired of, what they wish someone would say. Most users add three personas and dilute the voice. Start with one.

Screen 5-6: Knowledge Base

Upload three documents: your best blog post, most-liked social, and any FAQ or pitch doc. Three docs is the threshold where content quality measurably jumps.

Screen 7: Memory Facts

Type 3-5 facts that must be true in every post. Product name spelling. Your URL. One thing you never say. These are the rails.

Screen 8-9: First generation

Enter one idea. Rate the first batch thumbs-up/thumbs-down. Two minutes of feedback here is worth an hour of prompt engineering later.

Setup is not a tax on the tool. Setup is the tool.

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FREQUENTLY ASKED QUESTIONS
What does "Before you start: one paragraph" cover in this post?

Write one paragraph about your brand. Who you serve, what you sell, how you sound. Everything downstream inherits from this.

What does "Screen 1-3: Brand Profile" cover in this post?

Paste the paragraph. Select 3 voice words (direct, warm, receipts-heavy). Pick one audience type. Save.

What does "Screen 4: Audience persona" cover in this post?

One persona. Name them. Three sentences: what they want, what they're tired of, what they wish someone would say. Most users add three personas and dilute the voice. Start with one.

What does "Screen 5-6: Knowledge Base" cover in this post?

Upload three documents: your best blog post, most-liked social, and any FAQ or pitch doc. Three docs is the threshold where content quality measurably jumps.