Build Log
Posts tagged “Build Log” · All posts
Build Big, Then Fix Everything
. Part 9. Two months, 211 commits: a faceless-video pipeline, AI images everywhere, Runway video, two new platforms — and the unglamorous sprint that made it…
The Build Log That Writes Itself
After seven entries covering why I built Heist, what I broke, what I rebuilt, and how I wired it to ChatGPT's MCP layer — I handed the keys over. This entry…
Run Your Entire Content Engine From Inside ChatGPT
The best tool is the one you never have to remember to open. The bet I made with Heist: you should be able to plan, draft, and schedule a month of content —…
Your AI, Your Bill: The Pricing Decision That Scared Me
I could have buried AI costs in your subscription and marked it up. Instead I asked you to bring your own key. Here's the uncomfortable math behind that choice…
Set It and Actually Forget It: Building Content Autopilot
Scheduling is "set it and forget it" only after you've done all the thinking. I wanted a system that does the thinking too — finds topics, drafts on-brand, and…
The Boring Magic of Content That Actually Goes Out
Writing the post is the easy half. The hard half is getting it published — on the right platform, at the right time, and recovering gracefully when something…
Teaching a Machine to Sound Like You
Generic AI writes confidently and says nothing. The hardest — and most important — thing I built into Heist was a Brain that learns your voice, your audience,…
Why I Deleted the First Version of Heist and Started Over
Version one worked in the demo and fell apart in real life. Here's why I threw it away, rebuilt from zero, and made "it can never silently break" the rule…
I Didn't Have Time to Post. So I Built a Machine That Does.
The honest origin story of Heist: a founder who couldn't keep up with posting content built the system that now does it for him. Part 1 of the build log.
We built a content tool we actually use. Here's what broke first.
Heist was built to publish Heist's content. A month in, here's what we learned by being our own worst user. HEIST · 2026-04-23...