Customer Story
Posts tagged “Customer Story” · All posts
Build Big, Then Fix Everything
. Part 9. Two months, 211 commits: a faceless-video pipeline, AI images everywhere, Runway video, two new platforms — and the unglamorous sprint that made it…
The Build Log That Writes Itself
After seven entries covering why I built Heist, what I broke, what I rebuilt, and how I wired it to ChatGPT's MCP layer — I handed the keys over. This entry…
Your AI, Your Bill: The Pricing Decision That Scared Me
I could have buried AI costs in your subscription and marked it up. Instead I asked you to bring your own key. Here's the uncomfortable math behind that choice…
Set It and Actually Forget It: Building Content Autopilot
Scheduling is "set it and forget it" only after you've done all the thinking. I wanted a system that does the thinking too — finds topics, drafts on-brand, and…
Why I Deleted the First Version of Heist and Started Over
Version one worked in the demo and fell apart in real life. Here's why I threw it away, rebuilt from zero, and made "it can never silently break" the rule…
I Didn't Have Time to Post. So I Built a Machine That Does.
The honest origin story of Heist: a founder who couldn't keep up with posting content built the system that now does it for him. Part 1 of the build log.
30 days, one Brain: a campaign-in-public retrospective
We ran a 30-day campaign in full public view. Here's what it produced, what broke, and what the experiment proved about running c...
Month 1 wrap: what Heist learned about creators in 30 days
30 days in. Here's what surprised us, what we got wrong, and what the data made obvious that the roadmap didn't. HEIST · 2026-05-14 he...
For the mothers running everything quietly
A short note from the Heist crew. No pitch, no CTA math. Just this. HEIST · 2026-05-10 heistbrain.com/blog The short version Today's post isn't abou...
Receipts: 30 days of Heist running itself
A month ago we turned the crank. Here's what it produced, scored, and learned — without anyone touching the calendar. HEIST · 2026-04-26 heistbrain.com...
We built a content tool we actually use. Here's what broke first.
Heist was built to publish Heist's content. A month in, here's what we learned by being our own worst user. HEIST · 2026-04-23...