Blog

The latest from Heist

For the mothers running everything quietly
Product Deep Dive
For the mothers running everything quietly
Mother's Day · 3 min read For the mothers running everything quietly A short note from the Heist crew. No pitch, no CTA math. Just this. HEIST · 2026-05-10 heistbrain.com/blog The short version Today's post isn't abou...
May 10, 2026 · 2 min read
Cross-posting without chaos: the platform-native adapt map
Product Deep Dive
Cross-posting without chaos: the platform-native adapt map
Operator's Playbook · 6 min read Cross-posting without chaos: the platform-native adapt map Same idea. Six platforms. Zero copy-paste. Here's how to adapt one post across every channel without sounding like a robot on...
May 9, 2026 · 2 min read
Layers 6-7: Anti-Repetition + Performance Patterns
Product Deep Dive
Layers 6-7: Anti-Repetition + Performance Patterns
10 Layers · 6 min read Layers 6-7: Anti-Repetition + Performance Patterns The middle layers are the Brain's self-awareness. One tracks what you've said. The other tracks what worked. Together they stop content from ge...
May 8, 2026 · 3 min read
Is AI content good? It depends on what you feed the Brain.
Product Deep Dive
Is AI content good? It depends on what you feed the Brain.
Quiet Flex · 5 min read Is AI content good? It depends on what you feed the Brain. The #1 question we get. The answer most people don't want to hear: it's not the model's fault when it's generic. It's the memory's fau...
May 7, 2026 · 3 min read
Pricing we won't hide: $19 / $49 / $99 and what each unlocks
Product Deep Dive
Pricing we won't hide: $19 / $49 / $99 and what each unlocks
Operator's Playbook · 5 min read Pricing we won't hide: $19 / $49 / $99 and what each unlocks Most creator SaaS pricing pages require a spreadsheet. Here's every tier, every limit, every unlock, on one page. HEIST · 2...
May 6, 2026 · 3 min read
The 10-layer Brain: how Heist remembers everything
Product Deep Dive
The 10-layer Brain: how Heist remembers everything
10 Layers · 9 min read The 10-layer Brain: how Heist remembers everything Most AI tools have one layer. Heist has ten. Here's what each one does, why they stack, and which three matter most if you're setting up for th...
May 5, 2026 · 3 min read
Layers 3-5: Knowledge Base, Memory Facts, and the Vault of context
Product Deep Dive
Layers 3-5: Knowledge Base, Memory Facts, and the Vault of context
10 Layers · 6 min read Layers 3-5: Knowledge Base, Memory Facts, and the Vault of context The middle of the Brain is the deep context. Upload docs, set facts, build a vault. This is the layer stack that makes output f...
May 4, 2026 · 3 min read
What a 10-second preview saves you (and why most tools skip it)
Product Deep Dive
What a 10-second preview saves you (and why most tools skip it)
Quiet Flex · 4 min read What a 10-second preview saves you (and why most tools skip it) The difference between "posting" and "cringe-deleting at 10 pm" is usually a preview that showed you the truth before you hit pub...
May 3, 2026 · 3 min read
10 hooks that stop the scroll (templates + examples)
Product Deep Dive
10 hooks that stop the scroll (templates + examples)
Operator's Playbook · 6 min read 10 hooks that stop the scroll (templates + examples) Your first line has 1.7 seconds. These ten patterns reliably buy you the next five. Each one with a template and an example. HEIST ...
May 2, 2026 · 3 min read
AI content reads AI because the memory is broken
Product Deep Dive
AI content reads AI because the memory is broken
Grind · 5 min read AI content reads AI because the memory is broken "AI slop" is real. But the problem isn't the model. It's that the tool has no memory of who you are, so every post reads like an average. HEIST · 202...
May 1, 2026 · 3 min read
Layer 2 — Audience: the 5-question persona that beats demographics
Product Deep Dive
Layer 2 — Audience: the 5-question persona that beats demographics
10 Layers · 5 min read Layer 2 — Audience: the 5-question persona that beats demographics Demographics tell you who someone is on paper. A good persona tells you what they're quietly tired of. Here are the five questi...
April 30, 2026 · 3 min read
Voice fingerprinting: capture how you actually sound
Product Deep Dive
Voice fingerprinting: capture how you actually sound
Operator's Playbook · 6 min read Voice fingerprinting: capture how you actually sound Everyone says "write in your voice." Nobody tells you how to define it. Here's a 20-minute exercise that captures it on paper. HEIS...
April 29, 2026 · 2 min read
123Next →

RSS feed