Blog
The latest from Heist
Cross-posting without chaos: the platform-native adapt map
Same idea. Six platforms. Zero copy-paste. Here's how to adapt one post across every channel without sounding like a robot on...
Layers 6-7: Anti-Repetition + Performance Patterns
The middle layers are the Brain's self-awareness. One tracks what you've said. The other tracks what worked. Together they stop content from ge...
Is AI content good? It depends on what you feed the Brain.
The #1 question we get. The answer most people don't want to hear: it's not the model's fault when it's generic. It's the memory's fau...
Pricing we won't hide: $19 / $49 / $99 and what each unlocks
Most creator SaaS pricing pages require a spreadsheet. Here's every tier, every limit, every unlock, on one page. HEIST · 2...
The 10-layer Brain: how Heist remembers everything
Most AI tools have one layer. Heist has ten. Here's what each one does, why they stack, and which three matter most if you're setting up for th...
Layers 3-5: Knowledge Base, Memory Facts, and the Vault of context
The middle of the Brain is the deep context. Upload docs, set facts, build a vault. This is the layer stack that makes output f...
What a 10-second preview saves you (and why most tools skip it)
The difference between "posting" and "cringe-deleting at 10 pm" is usually a preview that showed you the truth before you hit pub...
10 hooks that stop the scroll (templates + examples)
Your first line has 1.7 seconds. These ten patterns reliably buy you the next five. Each one with a template and an example. HEIST ...
AI content reads AI because the memory is broken
"AI slop" is real. But the problem isn't the model. It's that the tool has no memory of who you are, so every post reads like an average. HEIST · 202...
Layer 2 — Audience: the 5-question persona that beats demographics
Demographics tell you who someone is on paper. A good persona tells you what they're quietly tired of. Here are the five questi...
Voice fingerprinting: capture how you actually sound
Everyone says "write in your voice." Nobody tells you how to define it. Here's a 20-minute exercise that captures it on paper. HEIS...
One tool vs. four: the real cost of your content stack
Jasper for writing. Buffer for scheduling. Analytics for tracking. Google Docs for everything else. Four tools, four logins, zero shared memory...