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The latest from Heist
Teaching a Machine to Sound Like You
Generic AI writes confidently and says nothing. The hardest — and most important — thing I built into Heist was a Brain that learns your voice, your audience,…
The MCP Era: Why Your Content Tool Should Plug Into Your AI
You know that moment when you're deep in a Claude conversation, getting brilliant ideas, and then you have to... leave? Copy the good stuff. Open your content…
Why I Deleted the First Version of Heist and Started Over
Version one worked in the demo and fell apart in real life. Here's why I threw it away, rebuilt from zero, and made "it can never silently break" the rule…
I Didn't Have Time to Post. So I Built a Machine That Does.
The honest origin story of Heist: a founder who couldn't keep up with posting content built the system that now does it for him. Part 1 of the build log.
What Is an AI Content Agent? (And Why Your Scheduler Isn't One)
Your scheduler can post at 3 PM. Your AI writer can draft a caption. But neither can look at your engagement data, notice that your Tuesday posts consistently…
AI Agents vs AI Tools: Which Survives the 2027 Shakeout?
Most creators are using AI tools that feel like really expensive calculators. You ask, they answer. You prompt, they output. Then you copy-paste into three…
30 days, one Brain: a campaign-in-public retrospective
We ran a 30-day campaign in full public view. Here's what it produced, what broke, and what the experiment proved about running c...
Stop staring at blank screens
The blank screen is not a motivation problem. It's a memory problem. Here's the loop, the fix, and the reason most tools can't solve it. HEIST · 2026-05-18…
Fewer dashboards, one surface: the real unlock of a Content OS
Most creators have six tabs open by Wednesday. A Content OS collapses them into one. The saved minutes aren't the point — the pres...
The 6-hour refresh: how the closed loop actually closes
Every six hours the Brain pulls new engagement data, updates its model, and sharpens the next draft. Here's what happens under t...
Layers 8-10: Smart Onboarding, Voice Drift, Engagement Signals
The top three layers are the learning system. Onboarding teaches. Drift detection protects. Engagement signals refine. Here's how t...
Month 1 wrap: what Heist learned about creators in 30 days
30 days in. Here's what surprised us, what we got wrong, and what the data made obvious that the roadmap didn't. HEIST · 2026-05-14 he...